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Job Summary
Date Posted
Key Skills

Retail Sales

Dealer / Retailer / Distributor Management


Sales & Marketing


Regional Manager

  • Building Material
  • Manufacturing
  • Paints / Tyres
  • Speciality Chemicals
  • Electrical / Wires & Cables
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Job Description

Position: Regional Manager - Karnataka

Location: Bangalore



C. Key Result Areas

Sales :

  1. Ensure effective SKU wise sales and collection plan from the sales team
  2. Market Mapping and coverage plan of sales team to visit dealers, builders and architects
  3. Ensuring complete adherence of the field sales processes including PJP / DSR / MIS etc. for the team
  4. Ensure sale more of value added products
  5. Map high end projects and retail counters to enhance sales
  6. Ensure in-shop merchandising and improve visibility and branding by proper sampling at Dealer / Architect outlets
  7. Market mapping for New Towns and existing towns
  8. Organize Dealer / Architect Meets and exhibitions
  9. Secondary sales generation


  1.  Does proper mapping of network of dealers, sub-dealers, builders and architects
  2.  Identify new Dealers / Distributor, Appoint New Dealers, Handholding of New Dealers  for  first 6 months
  3.  Increases width and depth of distribution by increasing reach and adding more dealers / distributors to our network


  1. Ensure 30 days cycle and payments of dealers.
  2. Ensure all projects are on advance payment or PDC
  3. Keep control over the Credit Period by keeping track of the Ageing Analysis
  4. Keep cheque bouncing cases under control
  5. Ensure collection of over dues
  6. Collection of ‘C’ Forms
  7. Balance confirmation for all parties monthly basis
  8. Counter competition by conceptualizing and implementing trade schemes
  9. Issue credit notes and other dealer payouts by 15th of every month
  10. To take proper approval for price support and project order
  11. To ensure proper indenting of stock for availability to the sales team through PSI


  1. Prepare proper Forecasting of stock
  2. Timely clearance of obsolete stock
  3. Monitoring of C& F in terms of proper handling of stock


  1. Achieve higher realisation by promoting high end product mix.
  2. Achieve higher volume of sales by providing packaging inputs in high-end products.


  1. Get maximum visibility for the Brand by ensuring proper sampling at all dealer and sub-dealer outlets through promoters.           
  2. Make new product samples available to Architects and Builders on time.


  1. Meet the sales objective by conducting regular review meetings with the Sales Team and taking corrective steps to overcome shortfalls, if any.
  2. Ensure Proper zonal / regional induction for new joinee apart from the induction conducted at HO
  3. Ensuring Performance development process is well executed.
  4. Coaching and training of employees on a regular basis.
  5. Retention of talents.


  1. Keep tab on competition pricing, new product launch and promotional activities
  2. Give feedback on trends and market share
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